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Home»ENTERTAINMENT»To the Film Industry in Crisis, A Look Back At Hollywood In 1926
ENTERTAINMENT

To the Film Industry in Crisis, A Look Back At Hollywood In 1926

March 9, 2026No Comments1 Views
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With the movie trade as soon as once more in flux, be it the Paramount and Netflix bids for Warner Bros., the rise of AI, or basic field workplace malaise, I assumed it could be attention-grabbing to look again at what was happening in American movie a century in the past. It was one other period filled with change, as synced sound made its first look, new field workplace stars made their movie debuts whereas others misplaced their lives, and the 4 important studios have been starting to search out their footing in an trade nonetheless in its nascence.

Whereas the Warner Bros. part-talkie musical “The Jazz Singer” starring Al Jolson is commonly cited as marking the tip of the silent period, with its synchronized recorded music and lip-synchronous singing and speech, the demise knell truly rang a 12 months earlier with one other movie produced by WB: 1926’s romantic journey “Don Juan.” The Nice Profile himself, John Barrymore, performed the titular womanizing lothario immortalized in Lord Byron’s 1821 poem of the identical identify. Whereas the Jolson image ushered within the period of synchronized dialogue, “Don Juan” blazed the path with its use of a synchronized musical rating and sound results by way of the brand-new Vitaphone sound-on-disc sound system.

Vitaphone sound engineer George Groves, who later labored on “The Jazz Singer,” captured the rating for “Don Juan” by recording the 107-piece New York Philharmonic reside with an revolutionary multi-microphone method. The discs of this recording have been then synced to screenings of the movie. “Don Juan” premiered on August sixth, 1926, on the Warner Theatre in New York Metropolis and later at Grauman’s Egyptian Theatre in Hollywood. Photoplay named it one of the best movie launched that week, calling it a “actual movie occasion.”

Shortly after the movie’s success—it was the studio’s highest-grossing movie to this point—WB started shuffling their tasks in improvement to deal with movies that may lend themselves to the brand new Vitaphone course of, which Photoplay reported included Warners promoting their contract with Ernst Lubitsch to Metro-Goldwyn-Mayer and Paramount (then often known as Paramount Well-known Lasky Company). Each “Don Juan” and “The Jazz Singer” have been directed by Alan Crosland, who had sarcastically been employed away from Well-known Gamers–Lasky in 1925 by Warner Bros.

On the identical time over on the Fox Movie Company, Raoul Walsh was engaged on an adaptation of the stage play “What Worth Glory?,” a struggle dramedy that facilities on two US Marine sergeants, Quirt (Edmund Lowe) and Flagg (Victor McLaglen), whose playful rivalry ramps up when the onset of WWI takes them to France, the place they each fall in love with Charmaine (Dolores del Río), an innkeeper’s daughter. Though made as a silent movie, after its premiere on November twenty third, 1926, in New York Metropolis, earlier than it went into basic launch, Fox reworked the movie to include sound results utilizing the Movietone sound-on-film course of as a solution to compete with “Don Juan.”

Developed by Theodore Case, the patents for the Movietone expertise have been purchased out by William Fox on July 23, 1926. “What Worth Glory?” would go on to interrupt field workplace data in theaters throughout the nation. In 1927, F. W. Murnau made his Oscar-winning romantic drama “Dawn: A Track of Two People” utilizing the Movietone expertise to sync sound results and a musical rating to his movie. It went on to turn into the one and solely winner of the Greatest Distinctive and Creative Image award on the very first Academy Awards.

Together with the earthquake-sized shake-up that sound dropped at the trade, Hollywood had simply begun to restore its picture after a collection of scandals within the early Nineteen Twenties that shook it to its core when one in every of its vibrant stars—Rudolph Valentino—died abruptly. Born Rodolfo Pietro Filiberto Raffaello Guglielmi di Valentina d’Antonguolla, Valentino was scouted in Italy and dropped at Hollywood in 1914, the place, after a collection of bit elements, he started to make a reputation for himself as The Latin Lover. He starred in quite a few field workplace smashes, together with “The Sheik” (1921), “Blood and Sand” (1922), “The Eagle” (1925), and “The Son of the Sheik” (1926).

Identified for his smoldering sensuality and bed room eyes, Valentino was a veritable intercourse image whose persona provoked each fervent adoration and vitriolic hate in equal measure. Journalist Adela Rogers St. Johns advised Kevin Brownlow in his guide Hollywood: The Pioneers, “The American males weren’t very understanding about Valentino. He got here alongside as the primary of the nice overseas lovers. You see, that was the attention-grabbing factor about Gable, a decade later. Each American man was completely prepared that his spouse must be in love with Gable, as a result of Gable was what he’d have preferred to have been. However they weren’t prepared that their wives must be in love with a foreigner.”

Though he was idolized by tens of millions, his private life was typically in shambles. Gossip columnist Louella Parsons wrote in her memoir The Homosexual Illiterate that Valentino was “an odd, introspective boy—he was little greater than that—Rudy had the world of girls at his toes. And but was by no means completely satisfied in his private love life.”

After a collection of failed marriages, to Jean Acker and Natacha Rambova (which a number of writers and historians have speculated could have been lavender marriages, though this declare is disputed by a number of Valentino biographers), Valentino was getting his life again so as, together with a brand new relationship with Polish star Pola Negri, when he abruptly collapsed in his condo on the Lodge Ambassador on Park Avenue in Manhattan. He underwent surgical procedure for a perforated ulcer and appendicitis, dying per week later from peritonitis. He was simply thirty-one years previous.

A number of suicides by despondent followers have been reported, and it’s estimated that 100,000 individuals lined as much as pay their respects at his funeral in Manhattan, ending in a day-long riot. Negri, who claimed to be his fiancée, collapsed on the funeral whereas standing over his coffin. As a result of he had not made any preparations for his funeral, his good friend, screenwriter June Mathis, organized for his stays to be laid to relaxation in a crypt she had purchased for a husband whom she had since divorced. Mathis, sadly, died a 12 months later. The 2 stay interred aspect by aspect at Hollywood Perpetually Cemetery. For many years, a “girl in black” with a pink rose visited his crypt on the anniversary of his demise, inspiring the nation customary “Lengthy Black Veil.”

Whereas Hollywood quaked from the lack of Valentino, one other star imported from Europe made an indelible influence on the trade. Born Greta Lovisa Gustafsson in Sweden, Greta Garbo had appeared in a couple of movies in her dwelling nation and Germany earlier than making her solution to Hollywood. The information of how this occurred range, however the gist is that after establishing himself in Hollywood, Swedish director Victor Sjöström steered that MGM’s Louis B. Mayer check out fellow Swede Mauritz Stiller, whose movie “Gösta Berlings Saga” had turn into a success in Europe. In some variations of the story, Mayer went to Sweden to satisfy with Stiller, who then insisted Garbo come together with him; in others, Mayer went to Sweden for Garbo, and Stiller rode to Hollywood on her coattails.

Wherever the reality lies, what’s simple is Garbo’s star energy. The digital camera beloved her, and so did audiences. Garbo’s first two photos at MGM, “Torrent” and “The Temptress,” established her as an unique vamp with intercourse attraction to spare.

This persona was dialed as much as eleven for her third movie, the steamy romance “Flesh and the Satan,” which noticed her staff up with MGM’s high box-office star, John Gilbert, then often known as The Nice Lover. The movie’s director, Clarence Brown, later recalled to Brownlow that their scorching chemistry on-screen stemmed from their steamy connection off-screen, remarking, “I simply had an actual love affair going for me that you simply couldn’t beat any method you tried.” On the depth of their relationship, Adela Rogers St. Johns additionally advised Brownlow that she had “by no means seen two individuals so violently, excitedly in love … they couldn’t conceal it.” By the tip of filming, they have been so deeply in love that Gilbert proposed in September, and Garbo agreed to marry him in a double wedding ceremony with King Vidor and Eleanor Boardman.

Garbo by no means confirmed up, and in keeping with Gilbert’s daughter Leatrice Gilbert Fountain in her guide Darkish Star: The Untold Story of the Meteoric Rise and Fall of the Legendary John Gilbert, Mayer mentioned to him, “What do you must marry her for? Why don’t you simply sleep along with her and neglect it?” As a substitute of a wedding between the 2 pairs of lovers, the marriage resulted in a brawl between the 2 males, which was damaged up by Eddie Mannix. Based on Fountain, Mayer additionally allegedly mentioned to Gilbert, “I’ll destroy you if it prices me 1,000,000 {dollars}.”

Regardless of all of the behind-the-scenes drama, “Flesh and the Satan” grew to become an enormous hit for MGM, and the studio teamed up Gilbert and Garbo in two extra movies, “Love” in 1927 and “A Lady of Affairs” in 1928. Gilbert’s star waned after the sound took over the trade, though not due to voice. A collection of less-than-stellar sound tasks assigned to him by MGM harm his attraction with audiences, though he was on an upswing within the Nineteen Thirties, together with reteaming with Garbo for 1933’s historic romance “Queen Christina.” Sadly, alcoholism acquired one of the best of Gilbert, and he died on the age of thirty-eight in 1936. Luckily for him (and us), a lot of his movies, together with these ethereal movies he made with Garbo, can nonetheless be considered right this moment.

Whereas Gilbert and Garbo lit up the silver display and made headlines for his or her on-again, off-again romance, two actors who would come to outline the western style within the talkie period made their movie debuts: John Wayne and Gary Cooper. John Wayne appeared in King Vidor’s swashbuckling romance “Bardelys the Magnificent,” which starred Gilbert in addition to Vidor’s fiancée, Eleanor Boardman. Whereas attending USC, Wayne took an interest within the films. After his coach, Howard Jones, gave silent Western movie star Tom Combine tickets to USC soccer video games, Combine satisfied director John Ford to deliver Wayne on as a prop boy and additional. Throughout this time, he additionally discovered himself in a minor function in Vidor’s costume drama. Over a decade later, Ford made Wayne a celebrity after casting him within the lead of his Western basic “Stagecoach.”

Born Frank James Cooper in Helena, Montana, Cooper bounced round for a bit earlier than making his solution to Los Angeles, the place he discovered work within the films by way of pals from again dwelling who have been in Hollywood working as movie extras and stunt riders for low-budget western movies. After chopping his enamel on a couple of of those poverty row cheapies, Cooper had his breakthrough in Henry King’s romantic western “The Profitable of Barbara Price” reverse Ronald Colman and Vilma Bánky. Cooper’s efficiency introduced such reward from critics that Samuel Goldwyn tried to signal him to a long-term contract. Cooper held out for a greater deal, finally signing a five-year contract with Paramount Well-known Lasky Company. He then starred with the unique “It” lady, Clara Bow, in two movies, “Youngsters of Divorce” and William A. Wellman’s struggle epic “Wings,” which went on to win the primary Academy Award for Greatest Image.

Earlier than his breakout efficiency, Cooper appeared as one of many flood survivors in Irving Cummings’ “The Johnstown Flood.” Produced for the Fox Movie Company, the catastrophe movie, which paired George O’Brien and Janet Gaynor a 12 months earlier than “Dawn,” can be notable right this moment for its groundbreaking use of particular results. The movie was largely shot in Santa Cruz County, California, with the astonishing flood results for the titular flood achieved by particular results supervisors Jack Smith and Roy Davidson, who recreated the world with miniature units designed to break down realistically below the power of shifting water. Based on the Santa Cruz Sentinel, the movie was screened on the Soquel Congregational Church, close to the place it was filmed. Allegedly, the particular results have been so efficient that no less than one member of the viewers was so involved concerning the city’s situation that they fled the screening to ensure it was nonetheless there.

Up in Oregon, silent comedy pioneer Buster Keaton was equally pushing the boundaries of movie particular results and stunts together with his most formidable movie to this point: “The Common.” Filmed on location in Cottage Grove, Oregon, the movie options a few of Keaton’s most advanced and harmful stunts, most of that are carried out on a shifting locomotive practice. Keaton bought two classic locomotives from the Oregon, Pacific and Japanese Railway to make use of throughout filming, in addition to a 3rd locomotive for the now-iconic bridge collapse stunt. The shot required six cameras and several other trial runs. The wreckage was then left within the riverbed, the place it grew to become a vacationer spot for a couple of a long time earlier than being salvaged for scrap throughout WWII.

Now considered one in every of Keaton’s main triumphs, the motion comedy was not well-received by critics and was a field workplace failure. Keaton solely made a couple of extra movies that matched the inventive heights of his early profession, together with “Steamboat Invoice, Jr.” and “The Cameraman” in 1928. Though Keaton’s post-sound profession is crammed with artistic ups and downs, his legacy as one of many cinema’s best innovators stays to today. Clyde Bruckman, his codirector on “The Common,” has left his distinct mark on popular culture, not just for his contribution to movie comedies within the silent period, but additionally because the namesake of Peter Boyle’s character within the beloved episode of “The X-Information” entitled “Clyde Bruckman’s Remaining Repose.”

What does all this need to say about the place cinema stands in 2026? I don’t actually know. Aside from to take a position that the artwork of movie, being so tied as it’s to the enterprise of earning profits, will at all times have its ebbs and its flows. However, I’m prepared to guess someplace an enormous star but to return has simply been forged of their first minor function. Some artisan behind the scenes is innovating a brand new solution to challenge a mirror of actuality onto the massive display. And a few businessperson is making an attempt to make a fast buck off the newest development, fairly than discover a solution to push the artform ahead. That’s the way it’s at all times been, and that’s the way it will at all times be. We’ll have to attend one other hundred years to see the way it all shakes out. Till then, we will nonetheless get misplaced within the otherworldly glow of the flicks.

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