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Home»UK»The launch of the world’s first weight-loss pill
The launch of the world’s first weight-loss pill
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The launch of the world’s first weight-loss pill

January 11, 2026No Comments3 Views
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Unhealthy information for all those that have been attempting to make “Jabuary” a factor, mentioned Angus Colwell in The Spectator. The launch of the world’s first weight-loss capsule – which has gone on sale within the US at a fraction of the price of injectable variations – has somewhat stolen their thunder. Sufferers used to paying greater than $1,000 a month for the jabs can now get the “beginning dose” of Novo Nordisk’s Wegovy capsule for a knockdown $149 per 30 days.

The Danish pharma has stolen a march on its US rival Eli Lilly with the capsule, which acquired approval from the US regulator simply earlier than Christmas, mentioned Julia Kollewe in The Guardian. Put together for an accelerating “worth conflict” as Eli Lilly prepares to launch its personal oral remedy.

Novo Nordisk may definitely use the top begin. As soon as probably the most beneficial firm in Europe, it’s hoping to “claw again market share” after a disastrous 2025 through which it “issued a number of revenue warnings, lower 1000’s of jobs” and underwent a boardroom coup, after shedding out to Lilly’s Mounjaro and Zepbound remedies. Shares rose by greater than 4% after the capsule launched, however are nonetheless down by 44% over the previous 12 months.

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Novo Nordisk hopes that the capsule – which mimics the GLP-1 hormone that reduces urge for food – will unleash large pent-up demand from sufferers who baulked on the concept of injections. Nonetheless, competitors is intensifying, mentioned Patrick Temple-West within the Monetary Occasions. A Pfizer drug is in early-stage testing, and “practically two dozen” Chinese language firms are making ready to launch generic weight-loss medication, in line with Goldman Sachs. Anti-fat medication have delivered “outsized earnings”, however strain on pricing is constructing. The query for 2026 is whether or not buyers will “lose their urge for food for the weight problems commerce”.

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