The Tremendous Bowl is an effective time. You eat an excessive amount of, you in all probability drink an excessive amount of, and this yr the half-time present options one of many greatest performers on this planet. However three hours of enjoyable is not an important cause to purchase a brand new TV. The Winter Olympics, however, simply is perhaps. We’re speaking two-plus weeks of massive occasions (actually) like big-air snowboarding, and when you seize a Peacock subscription (or personal an excellent VPN), you may catch nearly all of it in 4K. For such an event, Samsung’s 77-inch S90F QD-OLED for $2,000 could possibly be the right pairing.
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Samsung
S90F QD-OLED (77-inch)
The S90F is a beautiful show and the most effective TVs of the yr. Whereas it would not supply the identical scorching punch of Samsung’s flagship S95F, its modest brightness enhance over the earlier S90D supplies greater than sufficient gleam and sparkle for something you may stream, together with the rugged snowy peaks of the Milan Olympics. It has hovered round this worth for a short time, but it surely doubtless will not see an even bigger low cost till the top of the yr.
I have been watching the preliminary occasions of the 2026 video games on the S90F, and it is already been a thrill journey. The Males’s Downhill coaching runs, which included high-speed drone cameras following the opponents for a POV take a look at the slopes at an insane 100-plus kilometers per hour, had my pulse quickening from the soar.
The colourful colours, wealthy blacks, and gleaming white snow all look improbable, whereas the TV’s 120-Hz refresh fee ensures the quickest photographs look clean as silk. (One fast word for eager eyes: The bigger 85-inch mannequin would not use the identical quantum dot show for enhanced colours because the 77-inch mannequin or the 65-inch model I examined, so it can carry out barely worse.)
The S90F is way more than an important sports activities TV, after all. Its wonderful distinction and processing present critical cinematic chops, out of your favourite streaming companies to 4K HDR Blu-rays. I have been impressed by the display’s stable glare discount, which is not fairly as highly effective as Samsung’s matte-screen fashions, however supplies more true black ranges for my cash, resulting in deep distinction in any room.
It is also an important TV for watching in giant teams: I really like its off-axis efficiency when sitting at a bizarre angle from the display, which is among the many greatest I’ve ever examined. That is particularly helpful for bigger TVs, letting the entire crew circle the display with none noticeable lack of colour or brightness from any place. Little touches just like the solar-powered distant and Samsung’s improved Tizen interface make the TV intuitive to make use of as your day by day driver.
When you’re an Olympic nut like me, and you’ve got been ready to tug the set off on a brand new display, now’s your second. The S90F is a killer show, particularly on a candy deal.
