Not like earlier years in what TV nerds like me name the “brightness wars,” the U7SG doesn’t outblast its predecessor, however it’s not an issue. It will get round thrice as vibrant as something you possibly can stream (which is of course capped resulting from compression), and has sufficient firepower for all however the flashiest 4K HDR Blu-rays. Its coloration processing reveals slightly extra restraint than in earlier fashions. It isn’t fairly what I might name “correct to the director’s intent,” like one of the best TVs I take a look at, however it does preserve itself from blasting your eyeballs more often than not.
The excessive brightness is matched by deep black ranges, with out a lot of the “blooming” or “haloing” round vibrant objects that may dilute the distinction of many budget-friendly TVs. It’s not as hanging as OLED TVs, which might management every of their hundreds of thousands of pixels on demand, however it’ll wow you in deep area scenes simply the identical. I used to be happy that the TV’s odd native dimming difficulty didn’t crop up in real-world content material, however the image does are inclined to flatten shadows in darkish scenes greater than anticipated, even because the matte-like display screen does a very good job maintaining reflections at bay.
{Photograph}: Ryan Waniata
There are another notable flaws. Shifting off to the TV’s aspect in my straightforward chair led to dimmer colours, washed-out distinction between the brightest and darkest photos, and uneven backlighting, aka the “dirty-screen impact.” That stood out most within the inexperienced backdrop of the Masters on Sunday as Rory McIlroy held on for the win. It wasn’t a problem when viewing head-on, however even then, I observed some dingy yellow strains alongside the display screen’s left and proper sides with mild backgrounds. (I’ll not have observed them a lot if I hadn’t been bombarding this TV with take a look at content material first.)
The U7SG nonetheless does not really feel fairly like a premium mannequin. But it surely’s a really clear, vibrant TV, and can really feel extra prefer it’s definitely worth the cash as soon as RGB reveals up on different Hisense fashions and the value on this one drops. If you need one thing brighter than a equally priced OLED just like the LG B5, the U7 is a superb purchase and has a number of good upgrades over final yr’s U75QG.
We’ll know extra concerning the 2026 TV panorama as soon as the brand new RGB TVs have landed, however when you want a robust, classy-looking TV earlier than then, the U7SG needs to be in your record.
