Slate Auto, the Bezos-backed carmaker constructing America’s least expensive electrical truck, is teaming up with Crayola on 5 car wraps. It’s apparently the crayon firm’s first-ever automotive partnership, but it neatly matches Slate’s primary pitch: a grey, unpainted truck designed from the begin to be wrapped reasonably than sprayed to maintain prices down.
The 5 searingly shiny coloured wraps—Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion—are pulled from Crayola’s present crayon lineup, that means that, sure, potential house owners must spec that they need a hot-pink Razzmatazz Slate (WIRED’s decide).
Every comes as a starter pack with decals, full with a color-coordinated key-fob cap and a clip-on dashboard accent Slate calls a “Slatelet.” The packs will promote via Slate’s personal on-line market, alongside the greater than 200 different equipment the corporate already provides.
The fundamental “clean” Slate truck begins at $24,950, a value that has already made it the most cost effective new truck on the US market. The EV ships with a single grey composite physique, no touchscreen, and handbook home windows, all in service of hitting that low value level.
Wraps for the Slate have been a part of the plan from day one, with customary wrap kits in over 100 hues beginning at $500, and the corporate has stated skilled set up runs roughly the identical. Nonetheless, whereas this explicit colourful makeover would possibly evoke childhood reminiscences, the value of the Crayola starter packs is definitely not pocket cash. A Dandelion or Jersey Tomato transformation will set house owners again $1,550—thrice the price of an ordinary Slate wrap—a significant leap contemplating the model’s “reasonably priced customization” pitch.
